In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…
Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my…
Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.…
Once a month, Cuppa SEO presents a Facebook Live event called Five-minute Fridays. As you might have guessed, this five-minute video takes place on a Friday, and covers a topic associated with online marketing. In this installment of the series, we answer an…
Website carousels, also referred to as slideshows or rotating offers, are something we find on a lot of websites. But they’re a bad user experience and they’re bad for conversion. As an organization, it’s always tempting to give MORE information…
*Mobile users, please note: Your regularly scheduled blog post will appear beneath this extremely long parallax web page image … Another somewhat popular web design format is parallax design. And although the name may not be overly familiar to…
When it comes to web design, some topics — like layout and imagery — have a built-in excitement about them. But WordPress security? Not overly exciting (except to geeks like us). But that doesn’t mean it’s not important, which is why…
Are you aware of Google’s latest mobile-friendly update that rolled out this May? Essentially, the update magnifies the importance of your website being mobile friendly. Since it’s more important than ever to implement a mobile-friendly web design, let’s assess whether…
What happened to the eighth hot dog? This was a question I wound up asking myself during my last shopping excursion. When I went to pick up a package of hot dogs, I noticed that there were only seven. Inspecting…