When it comes to web design, not to mention online marketing as a whole, the world would be a better place if this book, As Little Design as Possible, were required reading for every professional. Written by Sophie Lovell, the book…
When it comes to web design, not to mention online marketing as a whole, the world would be a better place if this book, As Little Design as Possible, were required reading for every professional. Written by Sophie Lovell, the book…
It’s hard to believe we’ve been in our beautiful commercial space for eight months — and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends…
In our second installment of our SEO Tips series we discussed the importance of optimizing the main headline (also known as a “title” or “H1”) on a webpage or blog post. Today, we’ll take a look at optimizing sub headlines…
Copy (also referred to as content) that lives on your website and blog needs to be rich, relevant and benefit-driven. It’s got to solve problems — and maybe even identify problems your customers didn’t know they had. If your content…
In this installment of our SEO Tips series, we’re going to be talking about optimizing the images on your website and blog. Although this is an important step in the optimization process, it’s often overlooked — even by web design…
In our SEO Tips series, we’ll be examining solid, tested strategies to help your website rank better on Google. As you may have guessed, we’ll begin with the title tag. Did you know that title tags are an important part…
A picture (image) may be worth a 1,000 words. But if your images are named correctly on your website — they’re also worth more traffic, and more website authority with Google. On the flip side, poorly named images can actually hurt your…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…
Website carousels, also referred to as slideshows or rotating offers, are something we find on a lot of websites. But they’re a bad user experience and they’re bad for conversion. As an organization, it’s always tempting to give MORE information…