The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
Writing a book can accomplish many things. It can help you help others, express yourself, enjoy a sense of accomplishment, and be perceived as a thought-leader in your industry — to name just a few of the perks. But none…
It’s hard to believe we’ve been in our beautiful commercial space for eight months — and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends…
In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific…
In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…
In this installment of our spotlight series, we’ll get to know Singlewire Software, a Cuppa SEO client that works with organizations worldwide in an effort to keep people safe. Who Are You? We develop and sell an emergency notification system called InformaCast.…