Name your images with optimal keywords BEFORE you upload them to your website or blog. “Logo.png” tells Google nothing about your image. Instead, use a relevant name like I did for this post: “CuppaSEOWebsiteOptimizationAndImageNaming1.” Optimize your Alt Image Text,…
If you’re a business owner, you’ve probably heard the term, “keywords” referred to more than once in relation to your website. And although you may know they’re a critical element in search engine optimization (SEO), you may be wondering what…
Successful SEO goes way beyond keywords. From a global view it’s approximately 1/3 keywords, 1/3 rich content & 1/3 Google Places, Google+ & social media channels like Facebook & LinkedIn. Being able to manage all of these components means you’ve…
Although instrumental to the success of a website or blog, SEO is often misunderstood. The general perception is that SEO is all about keywords and keyword phrases. And although these are important, SEO is much more than keywords. To me,…
Have you heard of Google Panda? He’s very smart. And although he’s cute, you don’t want to get on his bad side. Simply put, Google Panda is an algorithm that that filters websites into two main groups — sites it…