In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific…
In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific…
Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.…
So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to…
Yes, I’m interested in a Cuppa SEO Keyword Report! Thank you for your interest in a custom keyword report for your business. Simply fill out the form below, include any questions you may have, and we’ll be in touch shortly…
Welcome to part 3 of our SEO Pie series. In part 1, we talked about our first slice of the SEO Pie — keywords, and in part 2 we talked about content. And in this third, and final, installment of the…
In this edition of our Marketing Tip of the Day Series, we’re going to talk about the SEO Pie. Before we do, let’s take a moment to answer the question: What is Search Engine Optimization (SEO)? In a nutshell, SEO…
Today we’re getting under the surface with Scotty Russell. Scotty is the side hustler’s coach helping creatives turn their side hustle into a full-time dream hustle. He offers coaching programs, boot camps, one-on-one coaching sessions, and free resources to help…
If you talk with 10 people who are respected marketing experts, they will all give you good advice on how to handle different aspects of your marketing initiatives. It’s also very likely that their advice will be unsustainable — unless…
What is a Backlink? If you’re not familiar with the term, a backlink is a link from somebody else’s website or blog to yours. Backlinks are important because they have the ability to raise or lower your website authority in…
If you’re a business owner, or a marketing professional, there’s a good chance you’ve been solicited for — or actually signed up for — SEO services that have a monthly retainer attached to them. If you happen to be considering…