So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to…
In this installment of our Understanding Online Marketing series, we’ll be taking a closer look at the power of blogging. If blogging is new to you, here’s a quick definition … What is a Blog? In a nutshell, a blog…
In this installment of our Understanding Online Marketing series, we’ll be focusing on conversion — for your home page and subpages. Since this term may not be familiar to you, let’s start off with a brief definition. What is Conversion?…
What’s the first thing you see when you look at the image in this blog post? I’ll bet it’s one of four things: The Tandanori Yokoo headline The man displayed over the rays The baby in the lower left corner…
In this installment of our spotlight series, we’ll get to know Ed Harris of the Scleroderma Education Project. When Ed originally contacted me regarding some SEO work, his experience with an illness struck a cord with my own history. As…
In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative…
Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take…
In this installment of our spotlight series, we’ll get to know Kathy Watson, the Ruthless Editor. The good news is the only thing ruthless about Kathy is her editing. Otherwise, you’d be hard pressed to find a more kind, witty and…
One of the most common questions I get during our blogging workshops and webinars is, “what do I write about?” And no matter what type of business you run, the answer is always the same: Write about what you know. In other words,…
In this installment of our spotlight series, we’ll get to know Tiffanie Mark, owner of Matrix Collaborative Business Solutions. In addition to being an awesome client, Tiffanie has become an incredible resource to the entreprenuer and small business community in Madison.…