Running a small business is not an easy task. It’s time consuming, and requires a lot of brain power to make countless decisions, big and small. Even if you don’t have a family, this can be challenging. But what about…
Running a small business is not an easy task. It’s time consuming, and requires a lot of brain power to make countless decisions, big and small. Even if you don’t have a family, this can be challenging. But what about…
Are you aware of Google’s latest mobile-friendly update that rolled out this May? Essentially, the update magnifies the importance of your website being mobile friendly. Since it’s more important than ever to implement a mobile-friendly web design, let’s assess whether…
Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is. Many novice…
Have you ever heard of Google Penguin? If you’re not in marketing, there’s a good chance you haven’t. What’s more important than whether or not you’ve heard of this particular Google algorithm is the fact that the upcoming changes could affect…
What happened to the eighth hot dog? This was a question I wound up asking myself during my last shopping excursion. When I went to pick up a package of hot dogs, I noticed that there were only seven. Inspecting…
The sales funnel is a tool that overviews the “buying process,” from first introduction to a product or service to an actual purchase. The great thing about a sales funnel is that it’s trackable, which means it can shed light on…
One of the top comments I receive during every Blogging 101 webinar or workshop is that people find the thought of blogging stressful. This is understandable, especially if you’ve never blogged before, because the entire process is one big question…
Talk about mobile web design, and being mobile friendly, has increased dramatically since Google started grading sites based on their “mobile-friendly factor.” But mobile-friendly web design has been an important consideration since the very first iPhone allowed a person to search the…
In the final installment of our Online Marketing series, we’ll be talking about search engine optimization (SEO) and how it threads through your website, blogging and social media efforts. As you may have guessed, here at Cuppa SEO we talk…