Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my…
Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my…
I’ve been having a lot of discussions with clients, colleagues and team members lately about trust. We’ve been discussing questions like: How do you define relationship? As a business leader, what leads to trust for you, and why (with your…
In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook…
In one of my favorite books of all time, Little Red Book of Selling, Jeffrey Gitomer explores the question “why your customers buy.” It’s a very interesting, effective way of gaining insight and understanding into the world of our clients…
For anyone who’s signed up for my sessions on Tuesday, they are incorrect on the AMA website. Here’s the correct info (want to make sure you know what the sessions are actually about) … WORKSHOP 1: A Holistic Guide to…
Transformations don’t happen by chance. They require deliberate intention, reflection, discipline — and courage — to identify and implement change (that’s a mouthful!). I enjoy reviewing how my business is doing. So much so, that I do it multiple times…
In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook…
Welcome to our Facebook Business optimization series, where we’ll be walking through everything you need to know to have a Facebook Business page with SEO brewed right in! In Part 1 of our series, we’ll talk about: How to optimize…
Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.…
Recently, I was reading Book 3 of an excellent series called My Struggle, by Karl Ove Knausgaard. Although the series focuses on the events of every day life, it offers many opportunities for self reflection. Early on in the book,…