Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got…
Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got…
E-mail marketing gets kind of a bad reputation these days. It tends to evoke images of unending, unsolicited marketing communications from brands you only interacted with once, ages ago—or spam e-mails from companies you’ve never heard of. However, done correctly,…
Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care…
It’s hard to believe we’ve been in our beautiful commercial space for eight months — and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends…
Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience a visitor has…
I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up…
Good web design helps get your website found. High-level search engine optimization (SEO) needs to be brewed into every nook and cranny. SEO DEFINED In a nutshell, SEO is a process that has the ability to improve the natural ranking of…
I like big books, and I can not lie, which is only one of the reasons I love our new design book, Sottsaas, by Philippe Thome. Ettore Sottsaas’ career spanned nearly 70 years, where he created photography, architecture, ceramics, glass, furniture,…
In this edition of our Small Business Spotlight series, we’ll get to know Scott Savage, owner of Scott Savage Consulting. In case you’re not familiar, our spotlight series always highlights an amazing small business that stands out from the crowd for…
Event marketing (or event sponsorship) is a promotional category that allows companies to reach consumers directly. When successful, one event might yield touchpoints with your intended consumer, greater exposure and profitable supply chain relationships. Are you in need of those?…