Blog Archives

User Experience & Website Navigation

In this addition of our Caffeinated Marketing Facebook Live series, we’ll talk about the role website navigation plays in providing a positive, negative or neutral user experience (UX) for your visitors. The video, which is a bit over 10-minutes long, dissects four

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Posted in User Experience (UX), Videos, Web Design

Two-minute Tuesdays: Why Your Blog Needs to be a Subpage of Your Website

Once a month, Cuppa SEO presents a Facebook Live event called Two-minute Tuesdays. As you might have guessed, this is a two-minute video that covers a topic associated with online marketing. And of course, it occurs on a Tuesday. In this installment

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Posted in Blogging, How To, Videos, Web Design

Web Design Tips: Avoid Carousels (Slideshows)

Website carousels, also referred to as slideshows or rotating offers, are something we find on a lot of websites. But they’re a bad user experience and they’re bad for conversion. As an organization, it’s always tempting to give MORE information

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Posted in Conversion, User Experience (UX), Web Design

The Pitfalls of Parallax Web Design

*Mobile users, please note: Your regularly scheduled blog post will appear beneath this extremely long parallax web page image …              Another somewhat popular web design format is parallax design. And although the name may not be overly familiar to

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Posted in How To, User Experience (UX), Web Design

Web Design Tips: Improving Your WordPress Security

When it comes to web design, some topics — like layout and imagery — have a built-in excitement about them. But WordPress security? Not overly exciting (except to geeks like us). But that doesn’t mean it’s not important, which is why

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Posted in How To, Web Design

Understanding Point of Conversion (POC) on Your Website

From a global view, conversion is clearly leading people from where they are, to where you want them to go. Simple right? But once you dive in, there are a lot of pieces of the puzzle that add up to

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Posted in Conversion, How To, Web Design

What is Website Conversion, and How do You Use It?

When it comes to website design, conversion (CV) is an important part of any organization’s long-term success. But it’s not something that’s well understood. In this article, we’ll answer the question, “what is conversion,” and discuss a handful of solid

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Posted in Conversion, How To, Web Design

Web Design & Conversion, Part 1: Testing

Click this! Download that! Sign Up! Let me email you every day for infinity! Do some of these calls-to-action (CTA) look familiar? Whether you have a website, or visit websites, calls-to-action — often in the form of a button —

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Posted in Conversion, How To, Web Design

Google’s May Mobile-friendly Web Design Update

Are you aware of Google’s latest mobile-friendly update that rolled out this May? Essentially, the update magnifies the importance of your website being mobile friendly. Since it’s more important than ever to implement a mobile-friendly web design, let’s assess whether

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Posted in Conversion, User Experience (UX), Web Design

Analog User Experience: The Case of the Missing Hot Dog

What happened to the eighth hot dog? This was a question I wound up asking myself during my last shopping excursion. When I went to pick up a package of hot dogs, I noticed that there were only seven. Inspecting

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Posted in Conversion, User Experience (UX), Web Design
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