In this installment of our SEO Tips series, we’re going to be talking about optimizing the images on your website and blog. Although this is an important step in the optimization process, it’s often overlooked — even by web design…
In this installment of our SEO Tips series, we’re going to be talking about optimizing the images on your website and blog. Although this is an important step in the optimization process, it’s often overlooked — even by web design…
Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer…
In the first part of our SEO Tips series we talked about the importance of optimizing your title tags. Here, in part 2, we’ll discuss optimizing page headlines (also referred to H1 headlines). To begin, each headline on your website…
In our SEO Tips series, we’ll be examining solid, tested strategies to help your website rank better on Google. As you may have guessed, we’ll begin with the title tag. Did you know that title tags are an important part…
A picture (image) may be worth a 1,000 words. But if your images are named correctly on your website — they’re also worth more traffic, and more website authority with Google. On the flip side, poorly named images can actually hurt your…
In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…
Back in October of 2017, Google rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change made it important for every business to seriously consider switching their site over to HTTPS — because Google has…
Growing up, I was always told, “you get what you pay for.” But as an adult, I’ve found this is not always the case. There have been many times where something inexpensive, like a $10 t-shirt, has lasted me a decade.…