When it comes to online marketing, there’s a golden rule I encourage everyone to follow … Make it about them, not you. In other words, everything you do within the realm of online marketing — or analog marketing for that…
When it comes to online marketing, there’s a golden rule I encourage everyone to follow … Make it about them, not you. In other words, everything you do within the realm of online marketing — or analog marketing for that…
Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it…
Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function…
On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),…
The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m…
Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience a visitor has…
I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up…