Have you ever heard of Google Penguin? If you’re not in marketing, there’s a good chance you haven’t. What’s more important than whether or not you’ve heard of this particular Google algorithm is the fact that the upcoming changes could affect…
Have you ever heard of Google Penguin? If you’re not in marketing, there’s a good chance you haven’t. What’s more important than whether or not you’ve heard of this particular Google algorithm is the fact that the upcoming changes could affect…
In the final installment of our Online Marketing series, we’ll be talking about search engine optimization (SEO) and how it threads through your website, blogging and social media efforts. As you may have guessed, here at Cuppa SEO we talk…
A recent change in search engine optimization (SEO) should have you thinking about responsive design in 2016. Responsive design is the programming that makes your website mobile friendly. It gives your customers and prospective customers an ideal viewing experience, providing…
Avoid Keyword Stuffing on Your Website & Blog In a nutshell, keyword stuffing is exactly what it sounds like — jamming the same keyword or keyword phrase into your content as much as possible, just like the example Joss and Max…
“You’re missing opportunities with your social media accounts.” That message is rarely well-received, especially when I deliver it to colleagues and clients. Quite often, people tend to dismiss the idea that something as simple as Facebook or Twitter can be…
As Google+ diminishes in importance, much to the delight of many small business owners, it’s important to remember that Google My Business still plays a huge role in the success of the local business. The problem is, many small business…
Shocking as it may be, the one-time deal is true. Well, at least partially. Perhaps a more accurate statement would be, “search engine optimization (SEO) for your website is a one-time deal.” When you think about it from a technology…
Name your images with optimal keywords BEFORE you upload them to your website or blog. “Logo.png” tells Google nothing about your image. Instead, use a relevant name like I did for this post: “CuppaSEOWebsiteOptimizationAndImageNaming1.” Optimize your Alt Image Text,…
If you’re a business owner, you’ve probably heard the term, “keywords” referred to more than once in relation to your website. And although you may know they’re a critical element in search engine optimization (SEO), you may be wondering what…
Thanks to the team over at InBusiness Madison for highlighting my article, Blogging Tips: What is Your Title Really Saying? on their Open Mic blog. The article focuses on three tips which can help you create awesome blog titles that…