In one of my favorite books of all time, Little Red Book of Selling, Jeffrey Gitomer explores the question “why your customers buy.” It’s a very interesting, effective way of gaining insight and understanding into the world of our clients…
In one of my favorite books of all time, Little Red Book of Selling, Jeffrey Gitomer explores the question “why your customers buy.” It’s a very interesting, effective way of gaining insight and understanding into the world of our clients…
For anyone who’s signed up for my sessions on Tuesday, they are incorrect on the AMA website. Here’s the correct info (want to make sure you know what the sessions are actually about) … WORKSHOP 1: A Holistic Guide to…
After careful review of this blog title, you might be wondering — how in the world could a business treat a person like a fish? It’s pretty simple really. When trying to gain new clients or customers, some businesses perceive their potential…
Once upon a time, when you published a post on your Google My Business listing, you could tell Google to automatically add the photo in the post to your “Additional Photos” section. Those days are gone, at least for now,…
Have you ever heard of Google Penguin? If you’re not in marketing, there’s a good chance you haven’t. What’s more important than whether or not you’ve heard of this particular Google algorithm is the fact that the upcoming changes could affect…
The sales funnel is a tool that overviews the “buying process,” from first introduction to a product or service to an actual purchase. The great thing about a sales funnel is that it’s trackable, which means it can shed light on…
In the final installment of our Online Marketing series, we’ll be talking about search engine optimization (SEO) and how it threads through your website, blogging and social media efforts. As you may have guessed, here at Cuppa SEO we talk…
So far in our Understanding Online Marketing series, we’ve covered four main topics — in a very specific order: web design, user experience (UX), conversion and blogging. We also discussed how search engine optimization (SEO) is an important component to…
In this installment of our Understanding Online Marketing series, we’ll be taking a closer look at the power of blogging. If blogging is new to you, here’s a quick definition … What is a Blog? In a nutshell, a blog…
In this installment of our Understanding Online Marketing series, we’ll be focusing on conversion — for your home page and subpages. Since this term may not be familiar to you, let’s start off with a brief definition. What is Conversion?…