That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now…
That was my reaction the first time LinkedIn prompted me to add hashtags to my post. It feels like it was just a couple years ago I’d see posts on my feed ranting, “LinkedIn isn’t Twitter! Stop using hashtags!” Now…
Whether it’s your personal brand, or your employer’s brand, you can’t expect others to extol its virtues if you aren’t willing to do so yourself. My favorite example of this is a concierge physician I met who has been known…
You know that feeling when you hit “send” on a carefully crafted piece of email marketing? If you’re anything like me, it’s nervous excitement as you compulsively begin checking open and click rates. We do this because most of us…
Have you heard of the Pareto Principle? It’s a theory that states 20% of our efforts produce 80% of our results. I was recently reminded of the Pareto Principle, which led me to thinking about how I could identify and…
Most of us have heard of return on investment (ROI), how much income a company makes based on how much money is output into the world, but have you ever thought about what drives ROI? Traditionally, everyone makes a big…
In this edition of our Small Business Spotlight series, we’ll get to know Jason Huett, owner of Fifth Degree Marketing. The spotlight series always highlights an amazing small business that stands out from the crowd for their excellent service, products…
In this installment of our Small Business Spotlight series, we’ll get to know a little bit about Kati Whitledge, the founder of Be Inspired Salon and Inspired Enterprises. The spotlight series always highlights an amazing small business that stands out…
Back in October of 2017, Google rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change made it important for every business to seriously consider switching their site over to HTTPS — because Google has…
Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my…
I’ve been having a lot of discussions with clients, colleagues and team members lately about trust. We’ve been discussing questions like: How do you define relationship? As a business leader, what leads to trust for you, and why (with your…