Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do…
Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do…
In this installment of our spotlight series, we’ll get to know Brian Lee, a local Madison business owner. I’ve known Brian for years and have always been impressed with his approachability and keen insights into business growth. He’s also a…
We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…
E-mail marketing is a tricky business. Last week, we talked about designing a newsletter that would appeal to your audience and entice them to learn more, rather than just being deleted as spam. This week, we’re going to talk about…
E-mail marketing gets kind of a bad reputation these days. It tends to evoke images of unending, unsolicited marketing communications from brands you only interacted with once, ages ago—or spam e-mails from companies you’ve never heard of. However, done correctly,…
Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience a visitor has…
Event marketing (or event sponsorship) is a promotional category that allows companies to reach consumers directly. When successful, one event might yield touchpoints with your intended consumer, greater exposure and profitable supply chain relationships. Are you in need of those?…
It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s…
Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel…