In Part 1 of this series, we talked about website navigation and how it affects the user experience on your desktop website. Today, we’re going to turn our attention to mobile … MOBILE NAVIGATION Just when you thought we were…
In this installment of our SEO Tips series, we’ll take a look at an oldie, but a goodie — text links. I say “an oldie,” because back in the day text links were one of the go-to strategies for website…
In our second installment of our SEO Tips series we discussed the importance of optimizing the main headline (also known as a “title” or “H1”) on a webpage or blog post. Today, we’ll take a look at optimizing sub headlines…
Copy (also referred to as content) that lives on your website and blog needs to be rich, relevant and benefit-driven. It’s got to solve problems — and maybe even identify problems your customers didn’t know they had. If your content…
In this installment of our SEO Tips series, we’re going to be talking about optimizing the images on your website and blog. Although this is an important step in the optimization process, it’s often overlooked — even by web design…
Common sense says that an educated human brain can handle a certain amount of complexity, an this is true. But when someone’s on your website, you’ve got to forget this fact because your visitor is depending on you to offer…
In the first part of our SEO Tips series we talked about the importance of optimizing your title tags. Here, in part 2, we’ll discuss optimizing page headlines (also referred to H1 headlines). To begin, each headline on your website…
In our SEO Tips series, we’ll be examining solid, tested strategies to help your website rank better on Google. As you may have guessed, we’ll begin with the title tag. Did you know that title tags are an important part…
A picture (image) may be worth a 1,000 words. But if your images are named correctly on your website — they’re also worth more traffic, and more website authority with Google. On the flip side, poorly named images can actually hurt your…
In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they…