We’ve all heard that before, right? The other night I happy settled into bed BEFORE 10:00 p.m., a rarity for me! I scrolled Facebook and the news for fifteen minutes before setting my phone on the bedside table, rolling over…
We’ve all heard that before, right? The other night I happy settled into bed BEFORE 10:00 p.m., a rarity for me! I scrolled Facebook and the news for fifteen minutes before setting my phone on the bedside table, rolling over…
No matter what type of design you do (web design, interior design, products, architecture, etc.) design inspiration can be an important part of the creative process. Where do you find your design inspiration? Dieter Rams (the long-time Chief Design Officer…
Before you waste time comparing infographics on the best times of day to post to Facebook, make sure you know when your audience is scrolling through their feeds. Industry trends can be helpful directional data but your audience may be…
You know that feeling when you hit “send” on a carefully crafted piece of email marketing? If you’re anything like me, it’s nervous excitement as you compulsively begin checking open and click rates. We do this because most of us…
Lately, I’ve been closely examining my day to identify non-essential activities. At this point in my essentialist existence, this is not an easy task as I’ve already removed much of the non-essential. The other day, I started thinking about how…
In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific…
Have you heard of the Pareto Principle? It’s a theory that states 20% of our efforts produce 80% of our results. I was recently reminded of the Pareto Principle, which led me to thinking about how I could identify and…
Dieter Rams, the famous Braun designer, believes that “almost everything is noise.” Of course, he was referring to design (we’ll save that discussion for another blog post), but what about our businesses — and our lives? How much of it…
I’m currently reading a fantastic book called 18 Minutes, by Peter Bregman, and one of the things he talks about is tweaking our reactive habits. Specifically, he’s referring to a habit many people possess where they react to an event,…