There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way…
There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way…
Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.” While this definition may be useful if…
Writing a book can accomplish many things. It can help you help others, express yourself, enjoy a sense of accomplishment, and be perceived as a thought-leader in your industry — to name just a few of the perks. But none…
Does online marketing leave you scratching your head? If so, then join me at DreamBank on Sept. 10 for a workshop that will help you gain an understanding of SEO, user experience and conversion — and how to apply these…
You’ve got a few people who interact with your brand regularly. They love your blog, they comment on your social media posts, but they still haven’t bought what you have to offer. They’re clearly interested, but how do you push…
One of the keys to brand promotion is generating large amounts of high quality content for your website. Every page of content you have is an opportunity for potential customers to find your brand, so the more pages you have,…
Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do…
We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…
E-mail marketing is a tricky business. Last week, we talked about designing a newsletter that would appeal to your audience and entice them to learn more, rather than just being deleted as spam. This week, we’re going to talk about…