Although video is a powerful tool for online marketing, I’ve found that many clients shy away from it because it’s intimidating, can be time consuming, they feel embarrassed or think they don’t have anything to say if they did attempt…
Although video is a powerful tool for online marketing, I’ve found that many clients shy away from it because it’s intimidating, can be time consuming, they feel embarrassed or think they don’t have anything to say if they did attempt…
Google My Business had been around for a long time now, and it’s as important as ever (if not more so) for local businesses. In case you haven’t read them yet, you can check out all of our previous Google…
When it comes to website design, fonts can play an important role in defining your brand — and making content easy to read. The good news is that Google has made it easy to choose from a selection of fonts…
Writing a book doesn’t just happen. Once you’ve decided to dedicate yourself to the endeavor, you’ll need to create a balanced strategy where you dedicate enough time to the book — every week — to carry it forward until it’s…
When it comes to web design, your imagery plays a key role in how you are perceived by website visitors. That said, if you’re creating a new website, or sprucing up your existing site, it’s a good idea to be…
Although pudding is more enjoyable, proofing is an important aspect of writing and publishing a book. I don’t know about you, but I find proofing my own work dreadful. But that’s OK, because I decided early on that I was…
The other day I received a catalog from The Company Store, and what did I see on the cover? Penguins. This was kind of a big deal because my wife and I have been Penguin fans for years. So, I…
When I began writing my book, A Holistic Guide to Online Marketing, I knew it would have a lot of images because visual examples add clarity to complex methodologies like SEO, user experience and conversion. What I didn’t realize was…
Have you done much thinking about the user experience (UX) of doors? Unless you’re a UX expert, probably not. That said, have you ever walked up to a door and pushed (or pulled) — and the door didn’t budge? I’m…
Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an…