Blog Archives

Going Virtual: It’s a Lot … Preparing for Virtual Events

Live events and courses were already long days and a lot of work. As the business community has adapted our model to a virtual audience, we’ve learned what teachers have been saying since last spring, “virtual is so much harder.”

Posted in How To, Networking

Are You Ready for Your Next Virtual Event?

Those of us who are used to the trade show and conference circuit know our presentation backwards and forwards; we could put together booth displays in our sleep. That was great until 2020 had other plans. After several postponements, our

Posted in How To, Marketing, Networking

Google My Business Tip #8: Google Doesn’t Call You

Have you ever received a phone call alerting you that your Google My Business listing needed attention? I get them all the time, an other than the call being a mild annoyance, they worry me because they are a scam

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Posted in How To, Social Media

The Top Thing B2B Businesses Can Do STARTING TODAY in Preparation for Fall

If you are a B2B organization, you know how important the fall season can be. Once Labor Day is over, businesses start to come out of the woodwork, in need of services, as well as spending their budget before the

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Posted in Blogging, How To, Marketing

Are you being proactive with your business during the pandemic? Or simply waiting for it to be over?

Right before the country started to lock down because of COVID-19, I was on the cusp of officially launching my speaking and consulting business. My book, A Holistic Guide to Online Marketing, was already published and I was all geared

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Posted in How To, Inspiration, Marketing

Resources to Help You Revitalize Yourself & Your Business

In talking with colleagues, friends and family, there is a consensus: everyone is WORN OUT — mentally, physically and emotionally. Between the pandemic, racism and the unacceptable killing of our fellow brothers and sisters, there is turmoil in our country like

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Posted in How To, Inspiration, Marketing

Dealing with the Trauma of a Pandemic, Part 2

In Part 1 of this series, we talked about different ways to deal with the trauma of a pandemic on a personal level. Today, we’re going to tackle the professional side, focusing on the following online marketing strategies: Short-term strategies

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Posted in How To, Inspiration, Marketing

Dealing with the Trauma of a Pandemic, Part 1

We are currently living through a (hopefully) once-in-a-lifetime event that has serious implications to how we will do business and live our lives for years, if not decades, to come. And amidst the social distancing, and practical plans to keep

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Posted in How To, Inspiration

Reference Materials to Help You & Your Business

Meditation & Spiritual Eckhart Tolle – A New Earth: audio version is fantastic, as you can meditate while you listen Meditation Apps: Check the app section of your iPhone or Android and try some of the free (or freemium) options

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Posted in How To, Inspiration

Turning Your To-do List into a Today List

With the current state of affairs, many small businesses are struggling. If you’re one of them, one of the things you can do is turn your to-do list into your TODAY list. Here’s what I mean: First, this is not

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Posted in How To, Inspiration
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