During the last week of summer, my family and I took a road trip to New York. On the way we stopped in some interesting places, and in addition to spending lots of time with my kids and wife, the…
During the last week of summer, my family and I took a road trip to New York. On the way we stopped in some interesting places, and in addition to spending lots of time with my kids and wife, the…
In today’s golden age of online marketing, the answer to this question would certainly be yes. Although a better question would be HOW should the Ghostbusters use social media, and WHO should be creating the content? In order to know…
… It may resemble you, and it may sound like you. But in the end, your social media is only a very thin sliver of who you actually are. The real you is far more robust and interesting. The truth is that…
As Google+ diminishes in importance, much to the delight of many small business owners, it’s important to remember that Google My Business still plays a huge role in the success of the local business. The problem is, many small business…
When designing a website, one of our primary goals is to ensure our client’s unique personality shines through. Keeping this in mind, it’s obvious that using stock photos — especially generic ones — is only going to give visitors the impression…
My family recently went on a trip to Oshkosh to see the LEGO art exhibit, The Art of the Brick, by Nathan Sawaya. During our trip we stayed at the Mariott Fairchild of Oshkosh. It’s a beautiful hotel and…
Name your images with optimal keywords BEFORE you upload them to your website or blog. “Logo.png” tells Google nothing about your image. Instead, use a relevant name like I did for this post: “CuppaSEOWebsiteOptimizationAndImageNaming1.” Optimize your Alt Image Text,…
How much value is packed into what you do? Is it enough that your customers would wait for you to deliver the service or product for one, two or three months if they had to? Or is the value of what…
Thanks to the team over at InBusiness Madison for highlighting my article, Blogging Tips: What is Your Title Really Saying? on their Open Mic blog. The article focuses on three tips which can help you create awesome blog titles that…
Joey was interviewed at the PRSA Milwaukee monthly meeting in January of 2014. This video details successful SEO tips for blogging and press releases, as well as what to avoid when writing content for the web. For more details on…