Blog Archives

Fresh-brewed Customer Spotlight: Tina Hallis of the Positive Edge

In this installment of our spotlight series, we’ll be highlighting another awesome Cuppa SEO client,  Tina Hallis, owner of The Positive Edge. Tina is one of the smartest, kindest people I’ve ever met, which is why she’s so successful at

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Posted in How To, Inspiration, Networking

3 Reasons to Use SEO in Your Social Media

“You’re missing opportunities with your social media accounts.” That message is rarely well-received, especially when I deliver it to colleagues and clients. Quite often, people tend to dismiss the idea that something as simple as Facebook or Twitter can be

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Posted in How To, SEO, Social Media

Blogging 101 Tips: Set Up Your Blog as a Subpage (good) vs. a Subdomain (bad)

When your blog is a subpage of your main URL, it’s part of the site & supports its authority. When your blog is a subdomain, it’s actually a second website that competes with your main URL. A subpage blog looks like this: www.YourWebsiteURL.com/blog/

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Posted in Bleets, Blogging, How To

Ultimate User Experience (UX) Profiles: Dollar Shave Club

User experience (UX) is something that occurs during every interaction you have with customers and potential customers — both online and in the “analog” world. Often times, it’s the user experience that determines whether or not someone chooses your service,

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Posted in How To, User Experience (UX), Web Design

My Family Road Trip & the Analog User Experience, Part 4: Juan’s Food Cart

During our last trip to New York, we stayed in the heart of the city on 43rd St. and 9th Avenue. Little did I know that amidst all the traffic, noise and hustle, I’d find one truly excellent analog user experience

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Posted in How To, User Experience (UX)

Blogging 101 Tips: With Inconsistency Comes Weakness …

Has your blogging schedule become inconsistent? Maybe you went from publishing a new post once a week to posting once a month, or not at all for long stretches. If this has happened to you, you know how hard it

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Posted in Blogging, How To

My Family Road Trip & the Analog User Experience, Part 3: The Waffle House

On the first leg of our road trip home from New York, we got hungry in Ohio. And although one of Cuppa SEO’s web designers knows Ohio like the back of his hand (he’s from there), we had no idea

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Posted in How To, User Experience (UX)

The #1 Book to Read — Whether You’re a Business Owner or Not

It’s the book about you. You read that right. This book is all about you, and believe it or not — it’s extraordinary. To begin, write down your story thus far, including some of the major peaks and valleys that have

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Posted in How To, Inspiration

The Best Time to Share Your Blog Posts on Social Media (Syndication)

You click the publish button, and your latest blog post is now live. It’s a pretty good one, containing an original image, a great title and many of best practices contained in Cuppa SEO’s Blogging 101 E-book. If you’re like most

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Posted in Blogging, How To, Social Media

My Family Road Trip & the Analog User Experience, Part 2: Lucky’s Cafe

After our first stop at the Hilton Gardens in Cleveland, OH, came Lucky’s Cafe. Lucky’s was actually the reason we were in Cleveland to begin with, as we were on a Guy Fieiri (Diners, Drive-Ins & Dives) road trip as we

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Posted in How To, User Experience (UX)
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