In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative…
In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative…
Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take…
In this installment of our spotlight series, we’ll get to know Kathy Watson, the Ruthless Editor. The good news is the only thing ruthless about Kathy is her editing. Otherwise, you’d be hard pressed to find a more kind, witty and…
One of the most common questions I get during our blogging workshops and webinars is, “what do I write about?” And no matter what type of business you run, the answer is always the same: Write about what you know. In other words,…
In this installment of our spotlight series, we’ll get to know Tiffanie Mark, owner of Matrix Collaborative Business Solutions. In addition to being an awesome client, Tiffanie has become an incredible resource to the entreprenuer and small business community in Madison.…
A recent change in search engine optimization (SEO) should have you thinking about responsive design in 2016. Responsive design is the programming that makes your website mobile friendly. It gives your customers and prospective customers an ideal viewing experience, providing…
Back in April, Google raised the bar for how a mobile site should look and function. If you don’t meet their mobile-friendly contingencies, you’ll probably get pinged and your website authority (and ranking) could suffer. But before Google got more…
When the end of the year rolls around, my thoughts turn to clarifying my goals for the year to come — both professional and personal. Part of the process is reflecting on what’s been accomplished this year, which inevitably leads…
As a small business owner, I’m always on the lookout for apps that make my workflow more productive, efficient and enjoyable. I’ve got some pretty strict contingencies, though, as every app has to have an excellent user experience and a…
In this installment of our spotlight series, we’ll get to know Nancy Depcik of Unshakable Success. Not only is Nancy an incredible client, she’s also become a dear friend. Nancy has the ability to light up the room with positive energy,…