Blog Archives

Creating an Action Board (Vision Board)

As we enter 2020,  many of us are thinking about goals and plans for the new year. But planning and goal setting can be overwhelming — especially if it involves professional or personal change. There’s something easy and enjoyable you can

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Posted in How To, Inspiration

Web Design Tips: Improving Your WordPress Security

When it comes to web design, some topics — like layout and imagery — have a built-in excitement about them. But WordPress security? Not overly exciting (except to geeks like us). But that doesn’t mean it’s not important, which is why

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Posted in How To, Web Design

Google My Business Tip #5: How to Publish a Post

So far, in our Google My Business Tips series, we’ve talked about: The Keyword Report Optimizing Your About Section Optimizing Your Info Fields, and Optimizing Your Images In this installment of the series, let’s take a look at how to actually

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Posted in How To, SEO, Social Media

Understanding Point of Conversion (POC) on Your Website

From a global view, conversion is clearly leading people from where they are, to where you want them to go. Simple right? But once you dive in, there are a lot of pieces of the puzzle that add up to

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Posted in Conversion, How To, Web Design

What is Website Conversion, and How do You Use It?

When it comes to website design, conversion (CV) is an important part of any organization’s long-term success. But it’s not something that’s well understood. In this article, we’ll answer the question, “what is conversion,” and discuss a handful of solid

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Posted in Conversion, How To, Web Design

Running a Small Business & the Art of Writing Down Goals

So far, in our Running a Small Business series, we took a look at the Art of Balance, as well as five major facets related to goals: Discovering Goals Defining Goals Setting Goals Overcoming Obstacles Setting a Date on Your

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Posted in How To, Inspiration

Google My Business Tip #4: Optimizing Your Images

They say, “a picture is worth a thousand words.” But if you haven’t properly named your images before uploading them into your Google My Business listing, they’re worth nothing to Google. That’s why Tip #4 in this series is all

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Posted in How To, SEO, Social Media

Google My Business Tip #3: Optimizing All of Your Info Fields

If you’re a local business, optimizing your Google My Business (GMB) listing is a key factor in getting found. Our Google My Business Tips series is designed to help you optimize every nook and cranny of your listing. We got

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Posted in How To, SEO, Social Media

Google Keyword Planner Goes Kaput

What Happened to Google Keyword Planner? Early in September, I was working on a client’s search engine optimization (SEO) report when a not-so-funny thing happened. I was performing keyword research within the Google Keyword Planner tool (part of our usual

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Posted in How To, SEO

Google My Business Tip #2: Optimizing Your About Section

Welcome back for part 2 of our series on Google My Business tips! In this installment, we’ll be talking about how to optimize your About section. But before we do so, let’s take a step back to recap the recent

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Posted in How To, SEO, Social Media
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