Every year around this time, just about everyone I know starts to set goals for the New Year. And most often, they’re set as personal and/or professional goals — two separate entities — which often rudely don’t consider the other.…
Every year around this time, just about everyone I know starts to set goals for the New Year. And most often, they’re set as personal and/or professional goals — two separate entities — which often rudely don’t consider the other.…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…
Now that Thanksgiving has passed, it’s easy to go back to the grind of work and life and forget about gratitude. In an effort to avoid this, here are Cuppa SEO’s eight ways to optimize your gratitude every day of the year.…
Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my…
I’ve been having a lot of discussions with clients, colleagues and team members lately about trust. We’ve been discussing questions like: How do you define relationship? As a business leader, what leads to trust for you, and why (with your…
In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook…
In one of my favorite books of all time, Little Red Book of Selling, Jeffrey Gitomer explores the question “why your customers buy.” It’s a very interesting, effective way of gaining insight and understanding into the world of our clients…
Transformations don’t happen by chance. They require deliberate intention, reflection, discipline — and courage — to identify and implement change (that’s a mouthful!). I enjoy reviewing how my business is doing. So much so, that I do it multiple times…
In this part of our Optimizing Your Facebook Business Page series we’ll tackle the Story section. Remember the Story section on your Google My Business page? The Facebook Story section serves the same purpose — to inform visitors AND Facebook…