Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it…
Does your website have have all of the components it needs in order for it to be successful? Does it attract visitors on its own? Does it make those visitors feel comfortable when they arrive on the site? Does it…
Not all design is good design — especially if it forsakes function for aesthetic. Although we’re talking about website design here, I’d like to take a step back and share a real-world experience that shows how choosing form over function…
On November 21, 2019, my book, A Holistic Guide to Online Marketing, was published. I’d like to take a moment to express my gratitude to the Universe, my wife and kids, as well as Eric Olive (editor), Jon Wuebben (coach),…
Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.” While this definition may be useful if…
You’ve got a few people who interact with your brand regularly. They love your blog, they comment on your social media posts, but they still haven’t bought what you have to offer. They’re clearly interested, but how do you push…
Recently we talked about how marketing tools like blogs and social media aren’t an end unto themselves, but a method of building interest in your brand in order to generate leads and ultimately convert them into sales. So how do…
Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got…
I tried to go shopping online the other day on a website that shall not be named (to protect their identity for the faux pas they made). When I arrived on the site, I was instantly greeted by a pop-up…
It’s easy to get overwhelmed by all of the customer relationship management (CRM) options on the market. You can spend anywhere from a few hundred dollars to tens of thousands. Before you go too far down the rabbit hole, let’s…
Yes. Sorry I don’t have a more witty response than that … If you have a business with customers, you really really do. If you are a nonprofit, your donors are your customers and the answer is the same. Excel…