Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is. Many novice…
Freshness is an important factor in how well your website ranks in natural search results on Google. But where you add that fresh content to your site is just as important as how rich, relevant and useful it is. Many novice…
One of the top comments I receive during every Blogging 101 webinar or workshop is that people find the thought of blogging stressful. This is understandable, especially if you’ve never blogged before, because the entire process is one big question…
In this installment of our Understanding Online Marketing series, we’ll be taking a closer look at the power of blogging. If blogging is new to you, here’s a quick definition … What is a Blog? In a nutshell, a blog…
One of the most common questions I get during our blogging workshops and webinars is, “what do I write about?” And no matter what type of business you run, the answer is always the same: Write about what you know. In other words,…
When your blog is a subpage of your main URL, it’s part of the site & supports its authority. When your blog is a subdomain, it’s actually a second website that competes with your main URL. A subpage blog looks like this: www.YourWebsiteURL.com/blog/…
Has your blogging schedule become inconsistent? Maybe you went from publishing a new post once a week to posting once a month, or not at all for long stretches. If this has happened to you, you know how hard it…
You click the publish button, and your latest blog post is now live. It’s a pretty good one, containing an original image, a great title and many of best practices contained in Cuppa SEO’s Blogging 101 E-book. If you’re like most…
Shocking as it may be, the one-time deal is true. Well, at least partially. Perhaps a more accurate statement would be, “search engine optimization (SEO) for your website is a one-time deal.” When you think about it from a technology…
This interactive, 90-minute workshop is an excellent introduction into the world of blogging. TOPICS INCLUDE: Defining the purpose of a blog How to write a blog post Writing awesome blog titles What are tags & categories Blog post frequency…