When your blog is a subpage of your main URL, it’s part of the site & supports its authority. When your blog is a subdomain, it’s actually a second website that competes with your main URL. A subpage blog looks like this: www.YourWebsiteURL.com/blog/…
With visual overstimulation comes visual selectivism. The human brain was the first ad blocker, unconsciously eliminating clutter from the visual spectrum. If you’re not using a clear call to action (CTA) on your website, even the most intelligent person may…
When designing a website, one of our primary goals is to ensure our client’s unique personality shines through. Keeping this in mind, it’s obvious that using stock photos — especially generic ones — is only going to give visitors the impression…
Name your images with optimal keywords BEFORE you upload them to your website or blog. “Logo.png” tells Google nothing about your image. Instead, use a relevant name like I did for this post: “CuppaSEOWebsiteOptimizationAndImageNaming1.” Optimize your Alt Image Text,…
A member of my mastermind group recently forwarded me this video. Before watching, I was half expecting something that detailed a public event. In actuality, what I found was a message that was a lot more personal, and profound. It’s…
Successful SEO goes way beyond keywords. From a global view it’s approximately 1/3 keywords, 1/3 rich content & 1/3 Google Places, Google+ & social media channels like Facebook & LinkedIn. Being able to manage all of these components means you’ve…
A bleet is the marriage of a blog post and a tweet — resulting in an opportunity to express oneself in 420 characters or less (that’s triple the character count of a tweet). The idea is to offer more substance…