We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…
We all know that search engine optimization is an important factor in getting your brand noticed by potential customers. But it’s not the only factor. So is it possible to promote your brand without SEO? Are there circumstances under which…
E-mail marketing is a tricky business. Last week, we talked about designing a newsletter that would appeal to your audience and entice them to learn more, rather than just being deleted as spam. This week, we’re going to talk about…
Although Cuppa SEO is a web design firm — we love our notebooks. But not just any old kind of notebooks, we prefer ones that are made obsessively good. From design, to paper stock, to size, to feel, we find…
At the end of June, Jony Ive, Apple’s Chief Design Officer, announced that he would be leaving the company to start his own design firm. The name most commonly associated with Apple has always been Steve Jobs, but Ive’s influence…
Your brand’s social media accounts are doing great. You have plenty of followers on Twitter and get tons of Likes on Facebook. Your blog’s readership is strong, too. But somehow, your sales haven’t actually improved much. Sounds like you’ve got…
E-mail marketing gets kind of a bad reputation these days. It tends to evoke images of unending, unsolicited marketing communications from brands you only interacted with once, ages ago—or spam e-mails from companies you’ve never heard of. However, done correctly,…
Everyone says blogging is one of the most effective ways to connect with your target audience and raise brand awareness. What better way to get potential customers interested in your brand than by posting regularly on the issues they care…
It’s hard to believe we’ve been in our beautiful commercial space for eight months — and I’m just now getting around to sharing some pictures. The Cuppa SEO space is a fantastic place to meet with clients, colleagues and friends…
Good web design builds trust. A visitor’s user experience needs to be inviting, pleasant, enjoyable. To begin, let’s start by answering the question … WHAT IS USER EXPERIENCE (UX)? UX is the positive, negative or neutral experience a visitor has…