What’s the first thing you see when you look at the image in this blog post? I’ll bet it’s one of four things: The Tandanori Yokoo headline The man displayed over the rays The baby in the lower left corner…
What’s the first thing you see when you look at the image in this blog post? I’ll bet it’s one of four things: The Tandanori Yokoo headline The man displayed over the rays The baby in the lower left corner…
In this installment of our spotlight series, we’ll get to know Ed Harris of the Scleroderma Education Project. When Ed originally contacted me regarding some SEO work, his experience with an illness struck a cord with my own history. As…
In this installment of our Understanding Online Marketing series, we’ll be taking a look at the User Experience (UX), and its importance on your website. What is UX? The user experience is exactly what it sounds like: a positive, negative…
Do you find online marketing confusing, frustrating or overwhelming? If so, you’re not alone. It’s easy to get caught in the marketing maze, not knowing which way to turn, or what to work on first. In this series, we’ll take…
In this installment of our spotlight series, we’ll get to know Kathy Watson, the Ruthless Editor. The good news is the only thing ruthless about Kathy is her editing. Otherwise, you’d be hard pressed to find a more kind, witty and…
One of the most common questions I get during our blogging workshops and webinars is, “what do I write about?” And no matter what type of business you run, the answer is always the same: Write about what you know. In other words,…
In this installment of our spotlight series, we’ll get to know Tiffanie Mark, owner of Matrix Collaborative Business Solutions. In addition to being an awesome client, Tiffanie has become an incredible resource to the entreprenuer and small business community in Madison.…
A recent change in search engine optimization (SEO) should have you thinking about responsive design in 2016. Responsive design is the programming that makes your website mobile friendly. It gives your customers and prospective customers an ideal viewing experience, providing…
Back in April, Google raised the bar for how a mobile site should look and function. If you don’t meet their mobile-friendly contingencies, you’ll probably get pinged and your website authority (and ranking) could suffer. But before Google got more…
When the end of the year rolls around, my thoughts turn to clarifying my goals for the year to come — both professional and personal. Part of the process is reflecting on what’s been accomplished this year, which inevitably leads…