Blog Archives

Google My Business Tip #1: The Keyword Report

In our Google My Business Tips series, we’ll be dissecting your Google My Business (GMB) listing to identify key areas you need to address in order to ensure your GMB page is fully optimized. Why You Should Care If you’re

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Posted in How To, SEO

Web Design & Conversion, Part 1: Testing

Click this! Download that! Sign Up! Let me email you every day for infinity! Do some of these calls-to-action (CTA) look familiar? Whether you have a website, or visit websites, calls-to-action — often in the form of a button —

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Posted in Conversion, How To, Web Design

Running a Small Business & the Art of Setting a Date on Your Goals

Many years ago, when I had less grey in my beard, I hadn’t yet gotten into the habit of setting a deadline for my goals. At best, the specifics of my due date were relegated to, “a year from now

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Posted in How To, Inspiration

Running a Small Business & the Art of Overcoming Obstacles

So far in this series, we’ve talked about Running a Small Business and the Art of Balance, Discovering Goals, Defining Goals and Setting Goals. In this installment of the series, we’re going to be talking about obstacles. I know — unpleasant, right? At least at first glance.

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Posted in How To, Inspiration

Running a Small Business & the Art of Setting Goals

So far, this series has talked about three major topics involved in running a small business: The Art of Balance, The Art of Discovering Goals, and The Art of Defining Goals. In today’s installment, we’re going to dive into how

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Posted in How To, Inspiration

Running a Small Business & the Art of Defining Goals

Actively discovering, defining and setting goals has become a big part of my professional and personal life. These days, it’s a process that I think about on a daily basis. But it wasn’t always that way. I still remember a

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Posted in How To, Inspiration

Running a Small Business & the Art of Discovering Goals

Beyond this week’s to-do list, do you have a clear idea of where you’re headed professionally and personally? It’s VERY easy to be distracted by the minutia of the here and now — what seems so urgent in the moment.

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Posted in How To, Inspiration

Cuppa SEO Webinar Series: Blogging 101

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Posted in Blogging, How To, Videos

Running a Small Business & the Art of Balance

Running a small business is not an easy task. It’s time consuming, and requires a lot of brain power to make countless decisions, big and small. Even if you don’t have a family, this can be challenging. But what about

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Posted in How To, Inspiration

Google’s May Mobile-friendly Web Design Update

Are you aware of Google’s latest mobile-friendly update that rolled out this May? Essentially, the update magnifies the importance of your website being mobile friendly. Since it’s more important than ever to implement a mobile-friendly web design, let’s assess whether

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Posted in Conversion, User Experience (UX), Web Design
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