In this installment of our Dark Side of Conversion series, here’s a list of conversion no-no’s that should be avoided. Spamming people with emails email after they’ve opted-in Adding people to your email list WITHOUT their permission (just because they…
In addition to our Customer Spotlight series, we’ve started a Small Business Spotlight series that highlights businesses that stand out from the crowd for their excellent service, products — and all-around awesomeness. As you may have guessed Your Podcast Guru, owned…
Every year around this time, just about everyone I know starts to set goals for the New Year. And most often, they’re set as personal and/or professional goals — two separate entities — which often rudely don’t consider the other.…
When it comes to website navigation (nav), it’s always a good idea to be as clear as possible. Like the Dollar Shave Club homepage example below, you need to ensure that your navigation makes sense and involves 0% guesswork. In…
Now that Thanksgiving has passed, it’s easy to go back to the grind of work and life and forget about gratitude. In an effort to avoid this, here are Cuppa SEO’s eight ways to optimize your gratitude every day of the year.…
Back in October of 2017, Google rolled out some changes regarding HTTP and HTTPS on their Chrome web browser. This change made it important for every business to seriously consider switching their site over to HTTPS — because Google has…
Conversion can be a tricky strategy. When handled incorrectly, even the most helpful intentions may come off as desperate (what I like to call Hungry Wolf Syndrome). Case in point, I was recently shopping for a holiday gift for my…
I’ve been having a lot of discussions with clients, colleagues and team members lately about trust. We’ve been discussing questions like: How do you define relationship? As a business leader, what leads to trust for you, and why (with your…
In Part 1 and Part 2 of this series, we looked at optimizing your Facebook Business page for better SEO. Next, let’s look at some ways you can positively affect the user experience (UX) and website conversion on your Facebook…