10 PRINCIPLES OF GOOD WEB DESIGN
1. Good web design gets your website found (SEO)
2. Good web design builds trust (UX)
3. Good web design makes it easy for visitors to become customers (CV)
4. Good web design presents only the essential in a clear, easy to digest hierarchy
5. Good web design is customer-facing, benefit driven and solves problems
6. Good web design represents an organization’s personality
7. Good web design is collaborative
8. Good web design is sustainable
9. Good web design is honest
10. Good web design is human
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