For anyone who’s signed up for my sessions on Tuesday, they are incorrect on the AMA website. Here’s the correct info (want to make sure you know what the sessions are actually about) …
WORKSHOP 1:
A Holistic Guide to Online Marketing: Conversion
What would you think if you went to the doctor for your annual physical, and he or she only checked your right arm and your left foot? That’s not a full physical, right? There’s a lot more that needs to be done in order to make sure you’re functioning properly — as a whole.
It’s the same with online marketing. It has to be looked at holistically, as one. Yet, most of the time, this is not the case. Instead, each facet on online marketing is often addressed in a silo, disassociated from the rest. This can result in fractured and ineffective online initiatives that leave organizations feeling frustrated.
That’s why this session takes a global view of online marketing — looking at your website, blog and social media efforts as a whole — before diving deeper into conversion.
First, we’ll review three major disciplines: search engine optimization (SEO), user experience (UX) and conversion (CV) to help you gain a solid understanding of what each of these disciplines are — and why they’re important.
Next, we’ll dive into a practical approach on how to APPLY conversion to your website, blog and social media efforts, respectively. You’ll leave the workshop with actionable steps on how to assess your website, blog and social media — as well as the ability to take action of making improvements.
WORKSHOP #2 (EXECUTION):
During this workshop, you’ll learn how to apply solid conversion strategies into your website.
In fact, we’ll be working with some of the participants’ actual websites to provide learnings and solutions from real-world examples — so be sure to bring a pencil and pad to sketch things out!
Specifically, we’ll focus on:
• How to implement solid conversion into your homepage and subpages — for both desktop and mobile sites, respectively
• Defining your calls-to-action (CTAs)
• Discuss where calls-to-action lead to
• How to optimize a Contact Form and Squeeze Page for better conversion
• Gaining an understanding of the “F-zone” and how web design can influence it
• Visual selectivisim, and how it applies to web design and conversion
Hope to see you there!
Joey