Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that…
Which coffee packaging do you like best? The one on the left is the former Peace Coffee packaging, while the one on the right is their new, drastically different packaging. The new, minimalist packaging harkens to a design philosophy that…
In this installment of our Small Business Spotlight series, we’ll be highlighting Sarah Hurley, owner of WeberMarketing. Sarah is a marketing strategist & multi-channel marketing guru who helps organizations grow — and get organized with their marketing efforts. When we’ve…
I like notebooks and I can not lie … … which is why we’ve started highlighting American-made pocket notebook companies like Field Notes, and now Story Supply Co., on the Cuppa SEO blog. In case you’re not familiar, our spotlight series…
Before we talk about blog length, I have a question for you … Why are you writing a blog in the first place? Are you hoping to drive traffic to your website? Are you trying to establish yourself as an…
There are many ways to write a book. But you may be wondering, “what’s the best way?” Well, the answer to that question is as unique as you. In other words, there is no silver bullet answer, no best way…
Anyone who has ever taken a class in marketing can tell you that a call-to-action is “a piece of content intended to induce a viewer, reader, or listener to perform a specific act.” While this definition may be useful if…
Writing a book can accomplish many things. It can help you help others, express yourself, enjoy a sense of accomplishment, and be perceived as a thought-leader in your industry — to name just a few of the perks. But none…
Does the present moment have a color? If so, what is it? Is it affected by our emotions, thoughts, and/or the body’s physical condition? Or is it always the same color, but appears different to us depending on what we’re…