You know that feeling when you hit “send” on a carefully crafted piece of email marketing? If you’re anything like me, it’s nervous excitement as you compulsively begin checking open and click rates. We do this because most of us…
You know that feeling when you hit “send” on a carefully crafted piece of email marketing? If you’re anything like me, it’s nervous excitement as you compulsively begin checking open and click rates. We do this because most of us…
Eliminating distraction is part of the essentialism philosophy. The less distraction we experience, the better chance we have of focusing on what’s really important. In order to eliminate distraction, we must first identify what’s essential and what’s non-essential. Then, we…
Lately, I’ve been closely examining my day to identify non-essential activities. At this point in my essentialist existence, this is not an easy task as I’ve already removed much of the non-essential. The other day, I started thinking about how…
We all face trade-offs in our professional and personal lives. When we choose to stop working and spend time with family or friends, it’s a trade-off. When we decide to stay up an extra two hours to get that work…
In many ways, the goal of social media conversion is very similar to website conversion — to have visitors take the next step you want them to take. This next step can be to take a visitor to a specific…