As a web design firm, we often talk about the nuts and bolts of developing websites that get found, build trust, and make it easy for visitors to take the next step in becoming customers. But, there’s something just as…
As a web design firm, we often talk about the nuts and bolts of developing websites that get found, build trust, and make it easy for visitors to take the next step in becoming customers. But, there’s something just as…
In this installment of our SEO Tips series, we’ll take a look at an oldie, but a goodie — text links. I say “an oldie,” because back in the day text links were one of the go-to strategies for website…
In this edition of our Small Business Spotlight series, we’ll get to know Jason Huett, owner of Fifth Degree Marketing. The spotlight series always highlights an amazing small business that stands out from the crowd for their excellent service, products…
In our second installment of our SEO Tips series we discussed the importance of optimizing the main headline (also known as a “title” or “H1”) on a webpage or blog post. Today, we’ll take a look at optimizing sub headlines…
In this installment of our Small Business Spotlight series, we’ll get to know a little bit about Kati Whitledge, the founder of Be Inspired Salon and Inspired Enterprises. The spotlight series always highlights an amazing small business that stands out…
When we give someone our word, there’s immense power in that … The power to gain trust, or destroy it. Once we give our word that we’ll do something, we’ve committed to it, which leaves two choices: Do it Let the person…
Copy (also referred to as content) that lives on your website and blog needs to be rich, relevant and benefit-driven. It’s got to solve problems — and maybe even identify problems your customers didn’t know they had. If your content…
As a business owner, or executive, it’s easy to get caught up in marketing, ROI and increasing annual revenue. And even when one’s business is geared to truly helping other businesses or individuals (like ours is here at Cuppa SEO),…